プライバシーポリシー

Privacy Policy

はじめに

株式会社マークアップ(以下、当社)は、お客様の個人情報を保護することが、当社の事業活の基本であると共に、当社の社会的責務であると考えます。当社は、個人情報の取扱いについて本プライバシーポリシーを遵守することにより、お客様の個人情報の保護を行ってまいります。なお、ここでいう個人情報とは、お客様の氏名、年齢、電話番号、電子メールアドレス、住所など、お客様個人を特定することのできる情報を意味するものとします。

個人情報の取り扱いについて

1.法令・規範の遵守
個人情報保護に関する法令及びその他の規範を遵守します。

2.お客様の個人情報の取得(収集)について
お客様にお断りなく、個人情報を収集することはございません。お客様から個人情報をご提供して頂く場合には、あらかじめその目的を明示させて頂きます。

3.お客様の個人情報の利用について
あらかじめお客様に明示させて頂いた目的の範囲内での利用に限定致します。範囲を超えて利用する必要が生じた場合には、事前にお客様にその目的を連絡し、同意なしに利用は致しません。

4.お客様の個人情報の第三者への非開示について
お客様からご提供頂きました個人情報は、法令の定める場合等、正当な理由がある場合を除き、お客様の同意を得ることなく、第三者に提供、開示することは致しません。

5.お客様の個人情報の管理について
当社は、個人情報の紛失、破壊、改ざん及び漏えい等を防止するために、厳重なセキュリティ対策を実施しています。個人情報は、権限の無い者がアクセスできない安全な(アクセスコントロールやパスワードコントロールの施されている)環境下に保管しています。

6.お客様からの開示・訂正・利用停止・消去のご請求について
お客様から自己情報の開示、訂正若しくは削除、又は利用若しくは提供の拒否を求められたときは、社会通念や慣行に照らし合理的な範囲でこれに応じます。

7.社内体制について
お客様の個人情報の取扱いについて、個人情報管理責任者を設置し、取扱っている部門ごとに個人情報管理者を設置します。個人情報管理責任者の指示のもと、個人情報管理者等は適切な保護・管理を行ないます。

8.継続的改善について
当社は、お客様にご提供頂きました個人情報に関して適用される法令及びその他の規範を遵守するとともに、この方針を実行するため、個人情報保護コンプライアンス・プログラムを策定し、これを当社従業者その他関係者に周知徹底させて実施し継続的に改善いたします。

9.当社ウェブ・サイトにリンクされている他のウェブ・サイトについて
当社のウェブ・サイトにリンクされている他のウェブ・サイトにおけるお客様の個人情報の安全確保については、当社が責任を負うことはできません。
お客様ご自身にて、当社以外のウェブ・サイトにおけるプライバシーポリシーの内容を吟味し、ご自身の個人情報の安全を確保されるようお勧め致します。

Privacy policy

Last updated April, 30th 2021

MarkApp is an international entertainment company specialized in the publishing of mobile games and applications.

The purpose of this policy is to provide you with all the important information and explanations about how and why some of your data may be collected and processed by MarkApp when you use one of our applications or browse on our website. This privacy policy governs and details the main principles that MarkApp applies to the data we collect and process to:

(i) develop, publish and monetize mobile games and applications (“MarkApp Apps and Games”), and

(iii) run our corporate website (“MARKAPP”).

This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.

Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact MarkApp Data Protection Officer as indicated in the contact section of this policy.

MarkApp apps and games


Why does MarkApp collect data from its apps and games?

When you install and use MarkApp mobile applications, we can collect and process some of your data for different legitimate purposes.

You will find below explanations regarding the reasons why MarkApp may collect data and the legal bases MarkApp relies on in each case.

MarkApp collects data:

 - To provide you with the services you asked for

 (e.g., knowing that you completed the first level to allow access to the second one)

 - Legal basis – such data processing is strictly necessary for the service(s) asked

 - To run analytics and understand how users interact with our product and services in order to continuously improve it either directly or through third party partners

 (e.g. identifying that a feature is annoying for users or that a level is too difficult for most gamers)

 -- Legal basis for third party analytics - Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, MarkApp only shares personal data collected through MarkApp apps with third party partners that provide MarkApp with analytics services once you express your consent through the pop-up notice included in our apps.

 -- Legal basis for first party analytics – Legitimate interest. MarkApp collects user data for the purpose of its own internal analytics tools. Data is used for the sole purpose of MarkApp analytics tool and is not shared with any third parties. This data processing is based on the legitimate interest of MarkApp

 - To serve advertising tailored to the preference and interests of our users

 and allow MarkApp to continue to provide free services and products

 -- Legal basis – Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, MarkApp only processes or shares personal data collected through MarkApp apps for personalized advertising purposes once you express your consent through the pop-up notice included in one of our apps.

For all data processing activities that rely on users’ consent, you can withdraw your consent at any time from the “settings” page in our various applications.

Please only note that in the case where you withdraw your consent or where you refuse to consent in the first place, you will still be served with advertising but that may be less relevant to you as it will not be tailored to your interests.

What data does MarkApp collect from its apps and games??

For all the purposes listed above the data that MarkApp collect is limited to:

  • - The apps you are using

  • - Your IP address

  • - Your Mobile Advertising ID (Apple IDFA or Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time in through your device settings)

  • - Technical information about the device you use and your connection (user agent, type of connection, timestamp)

  • - Data pertaining to your activities on our applications and notably the way in which you interact with our applications (for instance, how and when you use our applications) and with the advertising served in our applications (for instance, number of ads served, potential clicks)

  • With who may your data be shared & why?

    MarkApp does not share your personal data with third parties without your prior consent in the countries where collecting users’ consent may be required by applicable laws and regulations.

    When you consent to the collection of data for advertising and analytics purpose, we may share the data listed above with the following categories of recipients:

  • - Ad Partners: that allow us to monetize the ad inventory of our apps and provide users with free products and services.
  • Those partners usually collect data via their own tools (Software Development Kits or “SDK”). You will find a list of our partners implementing advertising SDKs through our applications and the privacy policies of their services that describe their practices and allow you to exercise your rights directly toward them hereafter:

  • - AdColony -
  • https://www.adcolony.com/privacy-policy/
  • - AppLovin -
  • https://www.applovin.com/privacy/
  • - Chartboost -
  • https://answers.chartboost.com/en-us/articles/200780269
  • - CrossInstall -
  • https://www.crossinstall.com/privacy
  • - Facebook -
  • https://www.facebook.com/about/privacy
  • - Fyber -
  • https://www.fyber.com/privacy-policy/
  • - Google AdMob -
  • https://policies.google.com/privacy?hl=en
  • - HyprMX -
  • https://www.hyprmx.com/pp
  • - i-mobile -
  • https://adpf-info.i-mobile.co.jp/privacy_en/
  • - InMobi -
  • https://www.inmobi.com/privacy-policy/
  • - IronSource -
  • https://developers.ironsrc.com/ironsour ce-mobile/air/ironsource-mobile-privacy-policy/
  • - Mintegral -
  • https://www.mintegral.com/en/privacy/
  • - Mopub -
  • https://www.mopub.com/en/legal/privacy
  • - Pangle -
  • https://www.pangleglobal.com/privacy
  • - Smaato -
  • https://www.smaato.com/privacy/
  • - Snap -
  • https://snap.com/en-US/privacy/privacy-center
  • - Tapjoy -
  • https://www.tapjoy.com/legal/tapjoy-users/#privacy-policy
  • - Unity Ads -
  • https://unity3d.com/legal/privacy-policy
  • - Vungle -
  • https://vungle.com/privacy/
  • - Analytic companies: that provide us with tools and technologies that allow us to better understand how users interact with our services and will help us improve it. Those partners also usually collect data via their own SDKs. You will find a list of our partners implementing analytical SDKs through our applications hereafter:
  • -- Adjust -
  • https://www.adjust.com/terms/privacy-policy/
  • -- GameAnalytics -
  • https://gameanalytics.com/privacy/
  • -- Google Analytics -
  • https://policies.google.com/privacy
  • -- Tenjin -
  • https://www.tenjin.io/privacy/
  • - Authorities: only to the extent we are obliged to by applicable laws and regulations.

  • MarkApp website


    Why does MarkApp collect data from its website?

    Like on most websites, when you browse on mark-app.co.jp certain information about your connection and device(s) are automatically collected for the website to operate properly.

    MarkApp and its partners also use cookies and similar technologies to analyze how our users interact with our services and administer the website. Cookies are small text files stored on your browser that allow the collection of non-personally identifiable information related to your navigation on a website.

    You can control the use of cookies in your browser settings but if you choose to disable cookies it may affect certain websites’ functionalities.

    What data does MarkApp collect from its website?

    For the purposes listed above the data that MarkApp and its partners collect is limited to:
  • - Browsing events and interactions with the website’s contents and services

  • - Anonymized IP address and technical information related to your browser and/or device (user agent)

  • - Information you provide us with voluntarily when you contact MarkApp

  • Analytics and third party cookies

    MarkApp uses Google Analytics to collect information related to the web traffic on our website. This service allows us to measure the performance and proper functioning of our website and to provide you with a better experience. MarkApp made sure to configure this tool in such a way that the information collected for this purpose is anonymized in a way that does not allow to identify any end users of our website.

    For more information on the data protection and privacy aspects of these analytics services, you can refer to Google specific policy accessible here:

    https://policies.google.com/privacy?hl=fr

    and opt-out from Google Analytics data collection here:

    https://tools.google.com/dlpage/gaoptout

    Social networks and other communication tools

    Our website also offers communication tools allowing users to share content on social networks. When you interact with such social media widgets or “share buttons”, these social network companies may collect information about you and/or your device and connection. your interactions with these services are governed by the respective privacy policies of the companies providing these services. For more information on the data protection and privacy practices of these companies, you can refer to their specific policies listed below:

  • - Facebook:
  • https://www.facebook.com/about/privacy/
  • - Linkedin:
  • https://www.linkedin.com/legal/privacy-policy

    Security and other important information


    How long does MarkApp keep your data?

    Personal data collected, received and processed for the purposes described in this policy is not kept longer than necessary by MarkApp.

    MarkApp does not retain user level data for more than 13 months except for the data collected for the purpose of its first-party analytics tool which can be stored up to 25 months based on the guidelines of our Supervisory Data Protection Authority.


    Children data

    MarkApp never knowingly or willingly collect any personal data concerning children under 16 years of age.


    International transfers

    Some of the partners and processors referred to in this policy are located outside of the European Union.

    In such case, we ensure that:

  • - the personal data is transferred to countries recognized as offering an equivalent level of protection or,
  • - For personal data transferred outside of countries recognized by the European Commission as having a sufficient level of protection, any of the mechanisms offering appropriate guarantees is used, for which provision is made by applicable regulations, and notably the adoption of the standard contractual clauses of the European Commission.

  • What rights do you have?

    Consent withdrawal and opt-out of sale of information

    You can change your consent status at any time from the Privacy Settings available in MarkApp mobile games and applications.

    Please note that if MarkApp does not sell the personal information of its users, we may share it with third parties such as analytics and advertising companies in order to improve and personalize your experience and adapt the content and ads of our services.

    Adjusting your consent settings within MarkApp apps and games, will allow you to block the collection of data for these purposes and will de facto prevent the sharing of information with our analytics and/or advertising partners.

    Access right

    Upon request, MarkApp will provide you with information about whether we hold any of your personal information. You may access or request deletion of your personal information directly in MarkApp mobile apps or by contacting MarkApp Data Protection Officer as indicated in the “Contact” section below. We will respond to your request within a reasonable timeframe.

    Rectification and erasure

    You may request MarkApp the rectification of inaccurate personal data concerning you, as well as the completion of incomplete personal data. You may also request MarkApp to erase without undue delay your personal data when it is no longer necessary for MarkApp to retain such data.

    In order for your data to be erased or rendered inaccessible you can either:

  • - reset your mobile advertising identifier (IDFA on iOS, GAAID on Androïd) or activate “Limit Ad Tracking” in your device’ settings in order to make previously collected data non linkable to you or your device anymore and limit further data collection if you choose to enable the “Limit Ad Tracking” option

  • - contact MarkApp Data Protection Officer, as indicated in the “Contact” section below in order to have the data previously collected by MarkApp on you and/or your device permanently erased or anonymized

  • Portability

    Upon request, MarkApp will provide you with the personal data that you provided to us and, if possible, will communicate this information directly to another data controller of your choice in a portable format when the processing is based on consent or contract.

    Right to lodge a complaint

    Please contact below.

    https://www.mark-app.co.jp/contact.php

    株式会社MARKAPP(マークアップ)
    〒150-0031 東京都渋谷区桜丘町20-1 渋谷インフォスタワー17階
    TEL: 03-6712-7670

    株式会社MARKAPP(マークアップ)
    〒150-0031 東京都渋谷区桜丘町20-1 渋谷インフォスタワー17階
    TEL: 03-6712-7670